How Can Local Businesses Improve SEO?
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How Can Local Businesses Improve SEO?
Dec 11, 2020
SEO
By: Sarck Solution

How Can Local Businesses Improve SEO?

As consumers increasingly rely on Google and other search engines to get the information, products, and services they need, it is more important than ever for businesses to hone their SEO strategy. SEO, or search engine optimization, encompasses the many different actions a business can take to improve their ranking on search engines.

Three main routes to improving your SEO are through your website structure, your content, and business listings:

Website (On-Page SEO)

Website SEO, or on-page SEO refers to adjustments you can make to your site’s structure and elements you can add to pages that will improve a search engine’s ability to crawl, categorize, and index your pages.

Content

In addition to website copy, there are longer form types of content you should be publishing to help build your credibility, trust, and domain authority on search engines.

Listings

Online listings in business directories have an influence on your SEO, so it is vital to make sure they are accurate, complete, and consistent across directories.

In particular, a Google My Business Listing

Google My Business feeds into the local section of Google Search (think: “event planners near me”)  and also in Maps results (think: “auto repair”). The more complete and accurate your listing is compared to others in your area, the more likely your business is to be at the top results, helping to further improve your local SEO.

Read on to learn more about each of these buckets as they pertain to improving your SEO and ranking on Google.

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