The above steps describe how to present and structure your website pages to improve their ranking on Google. The following steps talk about the type and quality of content that will boost your SEO.
1. Start a Business Blog
Every blog post you write for your business is seen as a unique page on your website by search engines, and therefore a unique opportunity to rank on Google. Whereas other pages of your website (product or landing pages, for example) should not be too text-heavy (lest users disengage or bounce, which will negatively impact your SEO ranking), blog posts afford more freedom with length. You can use blog posts to go into depth on topics your target audience is looking up online.
Each blog post should target a different keyword, and as mentioned above, should include those keywords in the title, meta description, image tags, and of course throughout the body of the post.
2. Write for People
It goes without saying that search engine optimization involves catering your website for search engines. However, search engines cater to their users, so it is important to make sure your content is written for people and not search engines.
To improve SEO with your content, make sure it is easy to understand for your target audience. Be professional, authoritative, and trustworthy, but use language and terms that they would use to look up or describe the topics you are covering. People are looking for businesses run by real people who understand them, and who they can understand and can trust. Presenting helpful information in their terms will keep them on your page longer, engaging with your website more, and returning to your website—which will help to improve your ranking.
3. Do Not Keyword Stuff
Writing for people also means avoiding keyword stuffing. Repeating the same exact keyword throughout your content in a robotic way is not going to improve that page’s ranking. In fact, Google will pick up on that and penalize you. Even if Google didn’t notice it, your readers would quickly pick up on the lack of authenticity of the page and exit quickly without interacting with other pages on your website. This translates into decreased time on page and increased bounce rate—which Google will certainly notice.
To improve your rank on Google using keywords, be sure to use variations of your keyword phrase and insert it into your content in a way that sounds like a human wrote it.
4. Promote Your Content
The more quality traffic you can get to your website pages, the more your SEO will improve, so be sure to share your content to amplify its exposure. Here are some tips to promote your content and improve your SEO and ranking:
- Share links to blog posts and landing pages via social media and email campaigns.
- Reach out to influencers or complementary businesses to see if you can get backlinks to your website in their posts.
- Add sharing buttons to your pages for Facebook, Twitter, Pinterest, and LinkedIn. Your followers are much more likely to share your content if it takes one click, versus copying and pasting a link. The more your content is shared online, the greater your SEO will be.
5. Choose the Right Keywords
The intended result of improving your SEO isn’t just to get more traffic to your website. It’s to attract more qualified traffic so that the people coming to your website are those that are most likely to become leads or customers. There are a lot of popular searches that consumers perform, but you want to make sure the searches you’re trying to show up for are related to your business. Take a look at the next section for help on choosing the right keywords for your SEO.